Tuesday, February 24, 2009

March 2005

Paper Not Available

October 2004

Export Marketing
October 2004

Time: 3Hours                                                  Marks: 100

N.B.:
(1) All questions are compulsory.
(2) Figures to the right indicate marks.
SECTION I

Q.1.
a) Answer in brief (any four) :¬ (8)
(i) GSP.
(ii) SAARC countries.
(iii) Indirect Exporting.
(iv) Export House.
(v) EXIM Policy.
(vi) Product.
(vii) Negative List of Exports.
(viii) Product Life Cycle.

b) State with reasons whether the following statements are True or False (any three) :¬ (6)
(i) Marketing Research does not play any important role in promoting the exports.
(ii) Tariffs are harmful for world trade.
(iii) Trade Blocs are good for regional cooperation among members.
(iv) Advertising is personal presentation.
(v) The main item of export of MMTC is iron-core.
(vi) What are the functions of an export house?

Q.2.
Answer the following questions (any three): (18)
(a) Define Export Marketing and explain its features.
(b) Suggest measures to improve India’s share in the world export trade.
(c) What is WTO? What are the general implications of WTO?
(d) What is Trade Bloc? Discuss its effects on world trade.
(e) Explain the merits and demerits of direct exporting.
(f) What are the functions of an export house.

Q.3.
Answer any three of the following: (18)
(a) Explain in brief broad features of EXIM Policy 2002-2007.
(b) What are the main packaging decisions in Export Marketing?
(c) Write short notes on:
(i) Brand Piracy;
(ii) Marketing Mix.
(d) Define Service and explain the characteristics of Services.
(e) Write a note on Advertising in Export Marketing.
(f) Distinguish between Manufacturer, Exporter, and Merchant Exporter.

SECTION – II

Q.4.
Answer in brief (any four): (8)
(i) What is BEP in export pricing?
(ii) What is discounting of bills?
(iii) What is ECGC?
(iv) What is ISO-9000?
(v) What is Proforma Invoice?
(vi) What are 100% EOUs?
(vii) What is meant by export promotion?
(viii) What are Free Trade Zones?

b) Give full forms of following abbreviations: (6)
(i) NPC. (ii) EPCs. (iii) WTC. (iv) ITPO. (v) IRMAC (vi) IIP

Q.5.
Answer any three of the following: (18)
(a) Distinguish between “Market Penetration” & “Market Skimming” pricing strategy.
(b) Explain the procedure involved in obtaining packing credit.
(c) Explain the different schemes of SIDBI.
(d) State the various methods of payments in export marketing.
(e) Explain the pre-shipment inspection procedure.
(f) State the procedure involved in realization of export proceeds.

Q.6.
Answer any three of the following: (18)
(a) Explain the meaning of SEZs and highlight the distinctive features of SEZs.
(b) What is Shipping Bill? Explain its types & important features.
(c) What is Consular Invoice? What are its benefits?
(d) What are EPZs? Explain their advantages to exporters.
(e) Explain the term ‘Deemed Exports’ and its benefits to Deemed Exporter.
(f) From the following data calculate the minimum FOB price in EURO.

Material Cost Rs. 2,10,000
Labour Cost Rs. 90,000
Local Transportation Rs. 12,000
Other Expenses Rs. 3,000
Profit Contribution: 20% of FOB cost
Duty Drawback: 5% of FOB price.
(1 EURO = Rs. 50/-)

March 2004

Export Marketing
March 2004

Time: 3Hours                                                  Marks: 100

N.B.:
(1) All Questions are compulsory.
(2) Figures to the right indicate marks.
SECTION I

Q.1.
a) Answer in brief (any four) :¬ (8)
(i) State four requirements of an export manager.
(ii) State four benefits of Trade Blocs.
(iii) What is Services Marketing?
(iv) State four phases of product life cycle.
(v) Give full form of the following abbreviations:
(a) DGFT (b) IRMAC (c) FIEO (d) ECGC
(vi) What are the objectives of EXIM Policy?
(vii) What is an Export House?
(viii) What is MMTC?

b) State with reasons whether the following statements are True or False (any three) :¬ (6)
(i) Export marketing is dominated by MNCs and developed countries.
(ii) India is not the member of WTO.
(iii) International marketing is marketing beyond the national boundaries.
(iv) India is not a member of SAARC.
(v) Yearly revision of five year EXIM Policy is not required.
(vi) Services Marketing includes financial institutions.

Q.2.
Answer the following ( any three): (18)
a) What is export marketing? Explain its features.
b) Distinguish between direct exporting and indirect exporting.
c) Write short notes on:
(i) Non-tariff Barriers
(ii) Objectives of Trading Blocs.
d) Suggest measures to improve India's share in the world export trade.
e) What is meant by GSP? Bring out its main features.
f) State and explain the channels of distribution available for export business.

Q.3.
Answer any three of the following: (18)
a) What are the main export marketing organisations in India?
b) Explain the importance of packaging.
c) What is product planning? Why is it needed?
d) Write a note on negative list of exports.
e) Distinguish between Export House and Trading House.
f) Write short notes on:
(i) State Trading Corporation of India
(ii) Brand Piracy.

SECTION II

Q.4.
a) Answer in brief (any four) :¬ (8)
(i) What is Packing Credit?
(ii) State four types of Letter of Credit.
(iii) What is ISO-9000?
(iv) State four functions of Chamber of Commerce relating to export promotion.
(v) What is EPGC?
(vi) What is Shipping Bill?
(vii) What are Free Trade Zones?
(viii) Mention any four services of C&F agent.

b) Give full forms of the following abbreviations: (6)
(i) SIDBI
(ii) EOUs
(iii) SIL
(iv) EPC
(v) MPEDA
(vi) IIFT

Q.5.
Answer any three of the following: (18)
a) Distinguish between FOB and CIF quotations.
b) Explain the procedure to obtain post-shipment finance.
c) What are the major lending programmes of EXIM Bank?
d) Write short note on factors determining payment terms.
e) What are the features of export promotion organisations?
f) Explain the registration procedure of ISO-9000.

Q.6.
Answer any three of the following: (18)
a) Briefly explain the functions of WTC.
b) Write short notes on:
(i) Commodity Boards
(ii) SEZs.
c) Discuss the role of the following in export promotion:
(i) IIP
(ii) ICA
d) State the incentives available to Indian exporters.
e) Distinguish between Consular invoice and Certificate of origin.
f) Calculate the FOB price to be quoted to an importer from the following details:
(i) Ex-factory cost Rs. 1,52,000/¬-
(ii) Packing cost Rs. 28,000/-
(iii) Expenses upto loading Rs. 20,000/¬-
(iv) Profit expected: 21 % of FOB cost
(v) Duty Drawback: 10% of FOB price
(vi) Conversion rate: 1$ = Rs. 40/-

October 2003

Export Marketing
October 2003

Time: 3Hours                                                  Marks: 100

N.B.:
(1) All Questions are compulsory.
(2) Figures to the right indicate marks.

Q.1.
a) Answer in brief (any four) :¬ (8)
(i) Globalisation
(ii) Let Ship Order
(iii) Break-Even-Point
(iv) Deemed Exports
(v) Brand Piracy
(vi) C.I.F. Quotation

b) State with reasons whether the following statements are True or False (any four) :¬ (8)
(i) Dumping refers to free sale in foreign market.
(ii) Duty Drawback enables the importer, to import comparatively at lesser price.
(iii) Long term Export Policy is useful for exporter.
(iv) Tariff obstracts free trade.
(v) India was the member of G.A.T.T.
(vi) Marine insurance is essential.

c) Give the full forms of the following abbreviations : (4)
(i) O.G.L.
(ii) M.M.T.C.
(iii) M.F.N.
(iv) S.A.A.R.C.

Q.2.
a) Explain the need for exports. (5)
b) There are problems in export marketing. Do you agree? If so, why? (5)
c) What is Trade Block? How it affects World Trade? (6)

Q.3.
a) Explain in short the methods of entering into the foreign market (5)
b) Explain in short salient features of Exim Policy 1997-2002. (5)
c) What is Product Life Cycle? Explain its importance to the exporter. (6)

Q.4.
a) What is Pre-Shipment Finance? What are its salient features? (5)
b) Explain in brief the functions of Exim bank. (5)
c) Explain in short important guarantees offered by E.C.G.C. (6)

Q.5.
a) Distinguish between Commercial Invoice and Consular Invoice. (5)
b) Explain the factors influencing the price of an export product. (5)
c) What is 'Skimming the Cream' pricing policy and 'Penetration' pricing policy?Explain in brief the advantages of 'Skimming the Cream' pricing policy. (6)

Q.6.
a) Describe in short various stages of registration procedure. (8)
b) What are the different functions of Export Promotion Council? (8)

Q.7.
a) What is Letter of Credit? Explain the nature of 'Revocable' and 'Irrevocable' Letter of Credit. (5)
b) Explain in short the role of the following in promoting India's exports:
(i) Export Inspection Councils and
(ii) Commodity Boards (5)
c) Name the different Export Marketing Communication Techniques and explain the nature and role of 'Packaging' in Export Marketing Communication. (6)

Q.8.
a) What is 'Product Development'? Explain the need and advantages of Product Development. (5)
b) What is 'Personal Selling'? Explain in short its advantages to manufacturer, dealers and customers. (5)
c) Describe the objectives and functions of 'World Trade Organisation' in relation to India's Export Promotion. (6)

Q.9.
Write short notes on any four of the following: (16)
(i) Manufacturer Exporter
(ii) Product Mix
(iii) AR-4 Form
(iv) S.T.C.
(v) Market Development Assistance
(vi) Tariff Barriers

Q.10.
a) State different types of monetary incentives available in Export Trade and explain their impact on Export Price. (5)
b) What is seller's obligation under F.O.B. Quotation and buyer's obligation under C. and F. Quotation? (5)
c) Calculate the minimum F.O.B. price, which can be quoted by 'Swadeshi Exports' on the basis of the following information:
Ex-Factory cost Rs. 10,000/-
Packing charges Rs. 2,000/-
Transportation charges Rs. 2,000/-
Contribution to profit: 5% of F.O.B. cost.
Duty drawback: 5% of F.O.B. price.

March 2003

Export Marketing
March 2003

Time: 3Hours                                                  Marks: 100

N.B.:
(1) Question NO.1 is compulsory.
(2) Answer any five questions from the rest.
(3) Figures to the right indicate marks.

Q.1.
a) Answer in brief (any four) : (8)
(i) What is ISO 9000 ?
( ii) What is Mate's Receipt?
(iii) What is Product Mix?
(iv) What are EPCs ?
(v) What is W.T.O. ?
(vi) What is AR-4 Form?

b) State with reasons whether the following statements are True or False (any four):(8)
(i) Profit will be the maximum at the B.E.P.
(ii) EXIM Bank gives loans to foreigners to buy Indian capital goods.
(iii) MMTC exports mineral oil from India.
(iv) Export House Certificate is issued by EXIM Bank.
(v) Import substitution saves foreign exchange.
(vi) Income from exports is fully exempted from payment of income tax under section 80 HHC.

c)Give full forms of the following abbreviations :- (4)
(i) SEEPZ
(ii) HHEC
(iii) NAFED
(iv) VAT

Q.2.
a) What are the advantages of exports for a nation and for a business firm? (5)
b) Distinguish between Tariff Barriers and Non-Tariff Barriers. (5)
c) What are the functions of Export House? (6)

Q.3.
a) What are the methods of entering foreign markets? (5)
b) What are the main features and implications of EXIM Policy 2002-2007 ? (5)
c) What are the reasons for brand piracy? Explain various forms of brand piracy.(6)

Q.4.
a) What is Export Finance? Bring out its importance to exporters. (5)
b) What is packing credit? State its features. (5)
c) What are the objectives of ECGC? What are the various guarantees issued by ECGC?(6)

Q.5.
a) Explain the advantages of Letter of Credit to exporter and to importer. (5)
b) Distinguish between pre-shipment procedure and post-shipment procedure. (5)
c) Briefly explain the various pricing strategies. (6)

Q.6.
a) Explain the procedure involved in obtaining marine insurance policy. (5)
b) Distinguish between Certificate of Oriqin and Commercial Invoice. (5)
c) Explain export promotion measures of Commodity Boards. (6)

Q.7.
a) What is 100% EOU? What are its benefits? (5)
b) What are the objectives of Export Processing Zones? (5)
c) Write a note on International Trade Fairs and Exhibitions. (6)

Q.8.
a) What are the methods of personal selling in international market? (5)
b) What are the techniques of export marketing communication? (5)
c) What is product positioning? State its importance. (6)

Q.9.
Write short notes on any four of the following : (16)
a) Qualities of an Export Marketing Manager.
b) Classification of Tariffs.
c) Super Star Trading House.
d) Joint Ventures.
e) Factors affecting Market Mix.
f) Functions of packaging.

Q.10.
a) What is Skimming Pricing Strategy? What are its advantages? (5)
b) What is price quotation? Explain the various items of costs included in Export Price Quotations. (5)
c) From the following data calculate minimum FOB price in EURO : (6)
Material cost Rs. 2,80,000/-
Labour Cost Rs. 1,20,000/-
Transportation Charges Rs. 16,000/-
Other expenses Rs. 4,000/-
Profit contribution: 20% of FOB Cost.
Draw back of Duty: 5% of F.O.B. price
Rate of exchange: 1 EURO = Rs. 50/-

October 2002

Paper Not Available

March 2002

Export Marketing
March 2002

Time: 3Hours                                                  Marks: 100

N.B.:
(1) Question NO.1 is compulsory.
(2) Answer any five questions from the rest.
(3) Figures to the right indicate marks.

Q.1.
a) Answer in brief (any four) :¬ (8)
(i) What is Niche Marketing?
(ii) Who issues “Let export order”?
(iii) What do you mean by ‘Negative List’ in exim policy?
(iv) State any four advantages of direct exporting?
(v) Enumerate any for special problems of export marketing?
(vi) What is International Dumping?

b) State with reasons whether the following statements are True or False (any four) :¬ (8)
(i) There are two parties to a letter of credit.
(ii) Profit will be the maximum at the B.E.P.
(iii) Shipping Bill is a document of title to goods.
(iv) Export Inspection Council issues certificate of origin to the exporter.
(v) Tariffs increase the price of imported goods.
(vi) Main item of import of MMTC is food grains.

c) Give full forms of the following abbreviations :- (4)
(i) IRMAC
(ii) ASEAN
(iii) OPEC
(iv) OGL

Q.2.
a) “Export are necessary only for underdeveloped countries.” Comment. (5)
b) Explain the main export marketing organizations in India. (5)
c) Distinguish between International marketing and Domestic marketing. (6)

Q.3.
a) What are the highlights of Exim policy 1997-02? (5)
b) Write a note on export policy of a firm. (5)
c) What are the important points to be considered in product planning? (6)

Q.4.
a) Discuss the role of SIDBI in export finance. (5)
b) What is packing credit? State its features. (5)
c) Briefly explain ECGC’s financial quarantees. (6)

Q.5.
a) Discuss between consular’s invoice & certificate of origin. (5)
b) “Bill of Lading” is an Important document. Give reasons. (5)
c) Bring out the importance of following document: (6)
i. shipping bill ii. Mate’s receipt.

Q.6.
a) Explain the various methods of payments in export marketing. (8)
b) Explain the preshipment inspection procedure. (8)

Q.7.
a) Explain in brief various incentives offered by the Government of India to exporters. (5)
b) State the functions of Export Promotion Councils. (5)
c) Explain the functions of STC as a canalising agency of the Government of India.(6)

Q.8.
a) What is product positioning? State its importance. (5)
b) Explain barriers in export marketing communication. (5)
c) What are the methods of personal selling in international market? (6)

Q.9.
Write short notes on any four of the following :¬ (16)
a) Product life cycle
b) Trade Development Authority of India
c) Deemed Exports
d) Advantages of letter of credit to exporter
e) C.I.F. quotation
f) Indian Institute of packaging

Q.10.
a) How FOB price is determined? (5)
b) What is Break-even-Analysis in export? (5)
c) Calculate the minimum FOB price in US dollars to be quoted by an Indian exporter on the basis of the following information: (6)
Ex-factory cost Rs. 1,50,000/¬-
Packing Cost Rs. 30,000/¬-
Transportation Charges Rs. 20,000/¬-
Contribution to Profit @10% of FOB Cost.
Draw back of Duty @ 10% of F.O.B. price
Rate of exchange: 1 US Dollar = Rs. 50/-