April 1997

Export Marketing
April 1997

Time: 3Hours                                                   Marks:100

Q.1.
a) Answer any Five in brief : (10)
(i) Define Export Marketing
(ii) What is bilateral trade agreement ?
(iii) Explain the term ‘Skimming Price Strategy’
(iv) Explain the role of Indian Council of Arbitration.
(v) What is Duty drawback ? What are the types of financing guarantees given by E.C.G.C. to banks for export credit ?
(vi) What are the items for which excise duty exemption is granted under bond? (vii) Explain the role of A.I.D.A formula in personal selling.

b) State With reasons whether any of the following five statements are true or false : (10)
(i) Tariffs increases the price of imported goods.
(ii) Packing credit is given by Exim Bank to buy packing materials of exporters.
(iii) Main item of exports of MMTC is mineral oil.
(iv) Exim bank gives loan to foreign governments and companies to buy Indian goods.
(v) The Indian Trade Promotion Organisation look after the function of TDA and TFAI.
(vi) European Economic Community (E.E.C) his emerged at the most powerful trading bloc in the world.
(vii) Exporter obtain the Mate’s Receipt and send to importer to take delivery of the goods.
(viii) Free rade Zones are free of any entry fee for foreign nationals.

Q.2.
a) What are the special features of international marketing ? (5)
b) What are the main non-tariff barriers ? (5)
c) Explain the significance of UNCTAD. (6)

Q.3.
a) What are the different form of post-shipment finance ? (5)
b) Explain the role of the Reserve Bank of India in export promotion. (5)
c) What are the different types of letter of credit ? (6)

Q.4.
a) What is the procedure of central excise clearance for exportable goods? (5)
b) What are the steps to be taken by an exporter to obtain sales tax exemption? (5)
c) Write a brief note as shipping bill. (6)

Q.5.
Explain the implications of Exim Policy on the following : (16)
a) Important Substitution
b) Foreign Investment.
c) Self-reliance (swadeshi) in Indian economy.

Q.6.
a) What are the important point to be considered in product planning ? (5)
b) Explain how globalisation of trade extend the product life cycle. (5)
c) Discuss the importance of packing. (6)

Q.7.
a) What is export marketing communication (5)
b) What are the factors that influence the communication mix ? (5)
c) Explain the steps in international advertising programme. (6)

Q.8.
a) What are different export marketing organisations in India ? (5)
b) Distinguish between manufacturer exporter and merchant exporter. (5)
c) Write a brief note on State Trading Corporation. (6)

Q.9.
Write short notes on any three of the following : (16)
a) Market Development Assistance
b) Liberalised Exchange Rate Management System
c) Consular Invoice.
d) Canalisation of exports
e) Export worthy units.

Q.10.
a) How F.O.B price is determined ? (5)
b) What is break - even analysis is export ? (5)
c) Calculate the F.O.B price to be quoted by an exporter on the basis of the following information :


(i) Ex-factory cost Rs. 25,000/-
(ii) Packing cost Rs. 2,000/-
(iii) Transport expenses Rs. 3,000/-
(iv) Profit Rs. 3,000/-
(v) Duty draw back 25% of F.O.B price