October 2004

Export Marketing
October 2004

Time: 3Hours                                                  Marks: 100

N.B.:
(1) All questions are compulsory.
(2) Figures to the right indicate marks.
SECTION I
Q.1.
a) Answer in brief (any four) :¬ (8)
(i) GSP.
(ii) SAARC countries.
(iii) Indirect Exporting.
(iv) Export House.
(v) EXIM Policy.
(vi) Product.
(vii) Negative List of Exports.
(viii) Product Life Cycle.

b) State with reasons whether the following statements are True or False (any three) :¬ (6)
(i) Marketing Research does not play any important role in promoting the exports.
(ii) Tariffs are harmful for world trade.
(iii) Trade Blocs are good for regional cooperation among members.
(iv) Advertising is personal presentation.
(v) The main item of export of MMTC is iron-core.
(vi) What are the functions of an export house?

Q.2.
Answer the following questions (any three): (18)
(a) Define Export Marketing and explain its features.
(b) Suggest measures to improve India’s share in the world export trade.
(c) What is WTO? What are the general implications of WTO?
(d) What is Trade Bloc? Discuss its effects on world trade.
(e) Explain the merits and demerits of direct exporting.
(f) What are the functions of an export house.

Q.3.
Answer any three of the following: (18)
(a) Explain in brief broad features of EXIM Policy 2002-2007.
(b) What are the main packaging decisions in Export Marketing?
(c) Write short notes on:
(i) Brand Piracy;
(ii) Marketing Mix.
(d) Define Service and explain the characteristics of Services.
(e) Write a note on Advertising in Export Marketing.
(f) Distinguish between Manufacturer, Exporter, and Merchant Exporter.

SECTION – II
Q.4.
Answer in brief (any four): (8)
(i) What is BEP in export pricing?
(ii) What is discounting of bills?
(iii) What is ECGC?
(iv) What is ISO-9000?
(v) What is Proforma Invoice?
(vi) What are 100% EOUs?
(vii) What is meant by export promotion?
(viii) What are Free Trade Zones?

b) Give full forms of following abbreviations: (6)
(i) NPC. (ii) EPCs. (iii) WTC. (iv) ITPO. (v) IRMAC (vi) IIP

Q.5.
Answer any three of the following: (18)
(a) Distinguish between “Market Penetration” & “Market Skimming” pricing strategy.
(b) Explain the procedure involved in obtaining packing credit.
(c) Explain the different schemes of SIDBI.
(d) State the various methods of payments in export marketing.
(e) Explain the pre-shipment inspection procedure.
(f) State the procedure involved in realization of export proceeds.

Q.6.
Answer any three of the following: (18)
(a) Explain the meaning of SEZs and highlight the distinctive features of SEZs.
(b) What is Shipping Bill? Explain its types & important features.
(c) What is Consular Invoice? What are its benefits?
(d) What are EPZs? Explain their advantages to exporters.
(e) Explain the term ‘Deemed Exports’ and its benefits to Deemed Exporter.
(f) From the following data calculate the minimum FOB price in EURO.

Material Cost Rs. 2,10,000
Labour Cost Rs. 90,000
Local Transportation Rs. 12,000
Other Expenses Rs. 3,000
Profit Contribution: 20% of FOB cost
Duty Drawback: 5% of FOB price.
(1 EURO = Rs. 50/-)