April 1998

Export Marketing
April 1998

Time: 3Hours                                                  Marks: 100

Q.1.
a) Answer any five in brief: (10)
i) What is International Dumping?
ii) Explain Star Trading House.
iii) What do you mean by Product Adaptation?
iv) What do you mean by non-financial services of Commercial Banks?
v) What do you understand by AR forms?
vi) What are Free Trade Zones?
vii) What is GSP?
viii) List out any four export incentives available to an Indian exporter.

b) State with reasons whether any of the five statements are true or false: (10)
i) Blanket exchange permit provides lump-sum foreign exchange to meet export tours abroad.
ii) MFN clause is one of the important feature of the UNCTAD.
iii) Transfer pricing strategy refers to pricing of goods and services among subsidiaries within a corporation.
iv) There is no difference between MNCs and TNCs.
v) Charging lower prices at the early stage is called as Penetration Pricing Strategy.
vi) Red clause letter of credit enables the exporter to obtain packing credit facility.
vii) There are two parties to a letter of credit.
viii) LERMS is a dual exchange rate system.

Q.2.
a) "Exports are necessary only for underdeveloped countries". Explain. (5)
b) Explain the role of MNCs in promoting exports. (5)
c) Distinguish between International marketing and Domestic marketing. (6)

Q.3.
a) "Trading Blocks create obstacle to International Trade". Examine critically.(5)
b) "Export marketing Organizations facilities export trade". Explain. (5)
c) Explain steps involved in Product Positioning. (6)

Q.4.
a) Analyse Exim policy 1992-97 with reference to export performance during the period of policy. (5)
b) Does a firm need a separate export policy? Explain. (5)
c) Write a note on the financial institutions which helps exporters in obtaining export finance. (6)

Q.5.
a) State and explain different types of letter of credit. (5)
b) Explain the role played by the STC as a canalising agency. (5)
c) What is packing Credit? Explain its features. (6)

Q.6.
a) What is an Export Processing Zones? How do they help in promoting exports?(5)
b) Explain procedure involved in excise clearance of effort goods under rebate.(5)
c) Explain in brief different ECGC policies. (6)

Q.7.
What are the export promotion measures offered by -
a) Commodity Boards
b) Export Inspection Councils and
c) Export Promotion Councils. (16)

Q.8.
a) State and documents accompanying Bill of Lading. (5)
b) What techniques of communication an exporter can use in International marketing? (5)
c) Explain the role of personal selling in export marketing. (6)

Q.9.
Write short notes on any three of the following: (16)
a) Open General Licence.
b) Merchant Exporter.
c) Post-Shipment finance.
d) The Trade Development Authority.
e) Exim Bank.
f) International Trade Fairs and Exhibitions.

Q.10.
a) Explain various factors that affects export pricing. (5)
b) Explain FOB Quotations and CIF Quotations. (5)
c) Calculate minimum FOB price to be quoted by an exporter in the basis of following data - (6)
Ex-factory Cost Rs. 17,000
Packing Cost Rs. 3,000
Transportation (from factory to dock) Rs. 1,500
Marine Loading charges Rs. 500
Contribution to profit - 10% FOB cost.
Duty Drawback - 10% FOB price.
Calculate minimum FOB price in $, when 1$ = Rs. 40/-.