March 2003

Export Marketing
March 2003

Time: 3Hours                                                  Marks: 100

N.B.:
(1) Question NO.1 is compulsory.
(2) Answer any five questions from the rest.
(3) Figures to the right indicate marks.

Q.1.
a) Answer in brief (any four) : (8)
(i) What is ISO 9000 ?
( ii) What is Mate's Receipt?
(iii) What is Product Mix?
(iv) What are EPCs ?
(v) What is W.T.O. ?
(vi) What is AR-4 Form?

b) State with reasons whether the following statements are True or False (any four):(8)
(i) Profit will be the maximum at the B.E.P.
(ii) EXIM Bank gives loans to foreigners to buy Indian capital goods.
(iii) MMTC exports mineral oil from India.
(iv) Export House Certificate is issued by EXIM Bank.
(v) Import substitution saves foreign exchange.
(vi) Income from exports is fully exempted from payment of income tax under section 80 HHC.

c)Give full forms of the following abbreviations :- (4)
(i) SEEPZ
(ii) HHEC
(iii) NAFED
(iv) VAT

Q.2.
a) What are the advantages of exports for a nation and for a business firm? (5)
b) Distinguish between Tariff Barriers and Non-Tariff Barriers. (5)
c) What are the functions of Export House? (6)

Q.3.
a) What are the methods of entering foreign markets? (5)
b) What are the main features and implications of EXIM Policy 2002-2007 ? (5)
c) What are the reasons for brand piracy? Explain various forms of brand piracy.(6)

Q.4.
a) What is Export Finance? Bring out its importance to exporters. (5)
b) What is packing credit? State its features. (5)
c) What are the objectives of ECGC? What are the various guarantees issued by ECGC?(6)

Q.5.
a) Explain the advantages of Letter of Credit to exporter and to importer. (5)
b) Distinguish between pre-shipment procedure and post-shipment procedure. (5)
c) Briefly explain the various pricing strategies. (6)

Q.6.
a) Explain the procedure involved in obtaining marine insurance policy. (5)
b) Distinguish between Certificate of Oriqin and Commercial Invoice. (5)
c) Explain export promotion measures of Commodity Boards. (6)

Q.7.
a) What is 100% EOU? What are its benefits? (5)
b) What are the objectives of Export Processing Zones? (5)
c) Write a note on International Trade Fairs and Exhibitions. (6)

Q.8.
a) What are the methods of personal selling in international market? (5)
b) What are the techniques of export marketing communication? (5)
c) What is product positioning? State its importance. (6)

Q.9.
Write short notes on any four of the following : (16)
a) Qualities of an Export Marketing Manager.
b) Classification of Tariffs.
c) Super Star Trading House.
d) Joint Ventures.
e) Factors affecting Market Mix.
f) Functions of packaging.

Q.10.
a) What is Skimming Pricing Strategy? What are its advantages? (5)
b) What is price quotation? Explain the various items of costs included in Export Price Quotations. (5)
c) From the following data calculate minimum FOB price in EURO : (6)
Material cost Rs. 2,80,000/-
Labour Cost Rs. 1,20,000/-
Transportation Charges Rs. 16,000/-
Other expenses Rs. 4,000/-
Profit contribution: 20% of FOB Cost.
Draw back of Duty: 5% of F.O.B. price
Rate of exchange: 1 EURO = Rs. 50/-