October 1997

Export Marketing
October 1997

Time: 3Hours                                                  Marks: 100

Q.1.
(a) Answer any five in brief : (10)
(i) What is export Marketing ?
(ii) Explain the meaning of Generalised System of Preferences.
(iii) What is canalisation of exports ?
(iv) Define product life cycle.
(v) What is bilateral trade agreement ?
(vi) What is penetration pricing strategy ?
(vii) What is I.S.O 9000 ?
(viii) Explain the meaning of deemed export.

(b) State with reasons whether any of the following five statements are true or false: (10)
(i) No country in the world is independent and self-sufficient.
(ii) Tariffs encourage free trade in the world.
(iii) Every exporter in India has to obtain a license before the goods are exported from India.
(iv) Export of consumer goods from India are entitled to deferred credit beyond 180 days.
(v) E.C.G.S. cover will not be available for losses arising out of exchange rate fluctuations.
(vi) Import substitution save foreign exchange.
(vii) MMTC exports mineral oil from India.
(viii) Minister of Commerce is the Chairman of Board of Trade.

Q.2.
(a) What are the main factors that compel a developing country to enter export marketing. (3)
(b) Briefly explain the special problems of export marketing ? (5)
(c) What are the different available to a firm for entry in target market abroad ?(6)

Q.3.
(a) Explain the implications of Exim policy 1992-97 on the following : (16)
(a) Transfer of Technology.
(b) Development of small scale industries.
(c) Foreign exchange balance of India.

Q.4.
(a) What is product planning ? (5)
(b) Explain the importance of branding a product. (5)
(c) Discuss the remedies available against brand piracy. (5)

Q.5.
(a) What is pre-shipment finance ? (5)
(b) What are the different types of pre-shipment finance available to an Indian exporter? (5)
(c) Which are the different kinds of export where differed payment credit is provided by Exim Bank ? (6)

Q.6.
(a) What are the different types of incentives available to an exporter in India?(5)
(b) Explain the procedure involved in the realization of export incentives ? (5)
(c) Write a brief note on bill of landing. (6)

Q.7.
(a) Explain the importance of export marketing communication. (5)
(b) What are the importance of export marketing communication. (5)
(c) Discuss the role of trade fairs and exhibitions in export market development.(6)

Q.8.
(a) What are the different export marketing organization in India ? (5)
(b) Distinguish between Manufacturer Exporter and Merchants Exporter. (5)
(c) Briefly explain the functions of Super Star Trading Houses. (6)

Q.9.
Write notes on any three of the following : (6)
(a) Letter of Credit
(b) Santacruz Electronic Export Processing Zone (SEEPZ)
(c) World Trade Organization (W.T.O)
(d) Negative List Exports
(e) Consular Invoice. (16)

Q.10.
(a) What are the main factors to be considered in fixing the price of a product for export ? (5)
(b) Explain the effect of export incentives on F.O.B. price quotations. (5)
(c) Calculate the F.O.B. price to be quoted from the following information: (6)
(i)Ex-factory costRs.5,00,000
(ii)Other expenses upto loadingRs. 30,000
(iii)Profit expectedRs.70,000
(iv)Duty draw back 25 percent of F.O.B price.