October 2007

Export Marketing
October 2007

Time: 3Hours                                                  Marks: 100

NB.:
1 All questions are compulsory.
2 Figures to the right indicate full marks.

Q.1.
Explain the following terms/concepts in about 30 words (any eight):- (16)
a) Service Export.
b) Probe Pricing Strategy.
c) Dumping.
d) Overseas Buyers Credit .
e) Carting Order.
f) Confirmed L/C .
g) Exports Under Bond.
h) EPZ.
i) Advalorem Duty.
j) Give full Forms of:
(i) IRMAC.
(ii) UNCTAD.
k) Target Market .
l) Niche Marketing.

Q.2.
Answer any two from the following:- (16)
(a) Explain the features of export marketing.
(b) What are the guidelines for successful exporting?
(c) Explain briefly the various trade barriers.
(d) Explain the composition of India’s foreign trade during the last decade.

Q.3.
Answer any two from the following:- (16)
(a) Explain the steps in Product Development.
(b) Discuss the procedure to appoint overseas agents.
(c) Explain the various export marketing organisations in India.
(d) Discuss the highlights of India's Foreign Trade Policy 2004-2009.

Q.4.
(A) Answer any two from the following:- (16)
(a) What is C and F Quotation? Calculate the minimum FOB Price that an exporter can quote to an importer, from the following information. Also calculate the Foreign Exchange that can be earned if Euro 1 = Rs. 55/-

Cost of Materials Rs. 1,50,000
Cost of Labour Rs. 80,000
Packing Charges Rs. 8,000
Internal Transportation Rs. 12,000
Contribution of Profit: 20% of FOB Cost
Duty Drawback: 15% of FOB Price

(B) What are the factors to be considered by an exporter while fixing export price?
(C) Explain the features of packing credit.
(D) Explain the role of commercial banks in export credit.

Q.5.
Answer any two of the following:- (16)
(a) Explain in brief the preshipment procedure in export trade.
(b) Explain the procedure to obtain marine insurance policy.
(c) Explain the importance of Bill of Lading and certificate of origin.
(d) Write note on "Financial Incentives to exporters."