March 2008

Export Marketing
March 2008

Time: 3Hours OR 2.30Hours                                  Marks: 100/80

NB.:
1 The College Students enrolled during 2006-07 and Regular students of the current year should attempt Section I only carrying 80 marks for 2.30 hours duration.
2 All Students enrolled during 2005-2006 or earlier should attempt Section I and II carrying 100 marks for 3 hours duration.
3 Figures to the right indicate full marks.

SECTION I
Q.1.
Explain the following terms/concepts in about 30 words(any eight):- (16)
a) Product Adaptation.
b) Let Ship Order.
c) SEZ
d) Anti-dumping Duty.
e) Core Product.
f) G R Form .
g) Forfaiting Scheme.
h) Exports Under Bond.
i) Consular Invoice.
j) 100% EOUs
k) Star Export Houses
l) Give full form of
(i) FICCI.
(ii) DGFT.

Q.2.
Answer any two from the following:- (16)
(a) "Export acts as an engine of economic growth". Explain.
(b) Explain the direction of India's export trade during the last decade.
(c) Critically evaluate the functioning of WTO.
(d) Write a note on 'European Union". (EU)

Q.3.
Answer any two from the following:- (16)
(a) What is product positioning? Explain in brief steps involved in product positioning in the overseas market.
(b) Explain in brief the various export-marketing organisations in India.
(c) Explain the importance of Service Sector Exports.
(d) What are the implication of Foreign Trade Policy 2004-09 ?

Q.4.
Answer any two from the following:- (16)
(a) Explain the procedure involved in obtaining packing credit.
(b) What are the major lending programmes of EXIM Bank?
(c) Distinguish between Skimming and Penetration Pricing Strategy.
(d) Calculate the minimum FOB price which can be quoted by an exporter to USA from the following details. Also calculate the amount of foreign exchange that can be earned @ Rs. 40 per dollar

Contribution of profit @ 10 % of F.O.B. Cost.
Duty drawback @ 10% of F.O.B. price.
Ex-factory Cost Rs. 65,000
Packing Cost Rs. 20,000
Transport Cost Rs. 15,000

Q.5.
Answer any two from the following:- (16)
(a) What is ISO Certification ? Bring out the importance of ISO Certification.
(b) What are the various services the Custom House Agent provides to the exporter?
(c) Bring out the importance of the following documents-
(i) Shipping Bill
(ii) Letter of Credit.
(d) Write note on "Deemed Exports".

SECTION II
(Only for IDE and College students enrolled in 2005-2006 or earlier)

Q.6.
Write notes on any four of the following:- (16)
a) Direct Exporting
b) FOB Quotation
c) IIFT
d) Tariff Barriers
e) Bill of Lading
f) Special Schemes of ECGC.