October 2003

Export Marketing
October 2003

Time: 3Hours                                                  Marks: 100

N.B.:
(1) All Questions are compulsory.
(2) Figures to the right indicate marks.

Q.1.
a) Answer in brief (any four) :¬ (8)
(i) Globalisation
(ii) Let Ship Order
(iii) Break-Even-Point
(iv) Deemed Exports
(v) Brand Piracy
(vi) C.I.F. Quotation

b) State with reasons whether the following statements are True or False (any four) :¬ (8)
(i) Dumping refers to free sale in foreign market.
(ii) Duty Drawback enables the importer, to import comparatively at lesser price.
(iii) Long term Export Policy is useful for exporter.
(iv) Tariff obstracts free trade.
(v) India was the member of G.A.T.T.
(vi) Marine insurance is essential.

c) Give the full forms of the following abbreviations : (4)
(i) O.G.L.
(ii) M.M.T.C.
(iii) M.F.N.
(iv) S.A.A.R.C.

Q.2.
a) Explain the need for exports. (5)
b) There are problems in export marketing. Do you agree? If so, why? (5)
c) What is Trade Block? How it affects World Trade? (6)

Q.3.
a) Explain in short the methods of entering into the foreign market (5)
b) Explain in short salient features of Exim Policy 1997-2002. (5)
c) What is Product Life Cycle? Explain its importance to the exporter. (6)

Q.4.
a) What is Pre-Shipment Finance? What are its salient features? (5)
b) Explain in brief the functions of Exim bank. (5)
c) Explain in short important guarantees offered by E.C.G.C. (6)

Q.5.
a) Distinguish between Commercial Invoice and Consular Invoice. (5)
b) Explain the factors influencing the price of an export product. (5)
c) What is 'Skimming the Cream' pricing policy and 'Penetration' pricing policy?Explain in brief the advantages of 'Skimming the Cream' pricing policy. (6)

Q.6.
a) Describe in short various stages of registration procedure. (8)
b) What are the different functions of Export Promotion Council? (8)

Q.7.
a) What is Letter of Credit? Explain the nature of 'Revocable' and 'Irrevocable' Letter of Credit. (5)
b) Explain in short the role of the following in promoting India's exports:
(i) Export Inspection Councils and
(ii) Commodity Boards (5)
c) Name the different Export Marketing Communication Techniques and explain the nature and role of 'Packaging' in Export Marketing Communication. (6)

Q.8.
a) What is 'Product Development'? Explain the need and advantages of Product Development. (5)
b) What is 'Personal Selling'? Explain in short its advantages to manufacturer, dealers and customers. (5)
c) Describe the objectives and functions of 'World Trade Organisation' in relation to India's Export Promotion. (6)

Q.9.
Write short notes on any four of the following: (16)
(i) Manufacturer Exporter
(ii) Product Mix
(iii) AR-4 Form
(iv) S.T.C.
(v) Market Development Assistance
(vi) Tariff Barriers

Q.10.
a) State different types of monetary incentives available in Export Trade and explain their impact on Export Price. (5)
b) What is seller's obligation under F.O.B. Quotation and buyer's obligation under C. and F. Quotation? (5)
c) Calculate the minimum F.O.B. price, which can be quoted by 'Swadeshi Exports' on the basis of the following information:
Ex-Factory cost Rs. 10,000/-
Packing charges Rs. 2,000/-
Transportation charges Rs. 2,000/-
Contribution to profit: 5% of F.O.B. cost.
Duty drawback: 5% of F.O.B. price.