October 2006

Export Marketing
October 2006

Time: 3Hours                                                  Marks: 100

NB.:
1 All questions are compulsory.
2 Figures to the right indicate full marks.
SECTION I
Q.1.
(a) Explain in brief (any four):- (8)
(1) State any four difficulties faced by Indian exporter.
(2) What is brand piracy?
(3) What is "Deemed Exports"?
(4) What is Export House?.
(5) What is "negative list of exports".
(6) What do you mean by three faced competition?
(7) What is counter/buy back trade?
(8) What do you mean by service exports?

(b) State with reasons, whether the following statements are true or false (any three):- (6)
(i) Gains in International market are equally shared by all countries in the world.
(ii) Procedural complexities is still treated as major barrier in export marketing.
(iii) WTO has replaced UNCTAD.
(iv) Indirect exporting is suitable for small exporting firms.
(v) Cottage and Handicraft sector is given special status in 2002-07 Exim policy.
(vi) Dumping refers to free sale of goods in foreign market.

Q.2.
Answer any three from the following:- (18)
(a) Define "Export Marketing" and explain the features of export marketing.
(b) Critically evaluate the direction of India's export trade since 1995.
(c) Define "Trade Barriers" and explain diffrent types of "Tariff Barriers".
(d) Discuss in brief the provisions of "TRIPS and TRIM's" clauses of WTO.
(e) Write a note on "European Union"(EU).
(f) Distinguish between "Domestic Marketing and International marketing".

Q.3.
Answer any three from the following:- (18)
(a) Explain diffrent channels of distribution available in export marketing.
(b) What are the diffrent factors to be considered while selecting the product in overseas market?.
(c) Discuss the role of STC in export promotion.
(d) Highlight the prominent features of India's Foreign Trade Policy: [FTP] 2004 -2009.
(e) Define 'Branding'. Explain different branding strategies available to exporter.
(f) Write a. note on 'Product Life Cycle'.

Section II
Q.4.
(a) Answer in brief (any four):- (8)
i) What is break-even point in export pricing?
ii) What is skimming pricing strategy?
iii) State any four functions of RBI.
iv) What is Certificate of Origin?
v) State any two methods of Pre-shipment Inspection.
vi) What facilities are offered in Red clause L/C and Green clause L/C?
vii) Why marine insurance cover is necessary in export marketing?
viii) What is a role of Customs appraiser in shipment stage?

(b) Give full forms of the following abbreviations: (6)
i) SIDBI
ii) FICCI.
iii) EPCG
iv) FEMA.
v) LIBOR
vi) ADB.

Q.5.
Answer any three from the following:- (18)
(a) What are the objectives of pricing?
(b) Distinguish between "Pre-shipment and Post-shipment Finance".
(c) State and explain various specific policies of ECGC that cover export risks.
(d) Discuss the Forfeiting Scheme of EXIM Bank.
(e) Define Letter of Credit and discuss the parties to L/C.
(f) Explain the registration procedure involved in export marketing

Q.6.
Answer any three from the following: (18)
(a) What is Proforma Invoice? How does it differ from commercial invoice?
(b) Explain the importance of following documents:
(i) Mate's receipt.
(ii) Bill of Lading.
(c) Discuss any six incentives available to Indian exporter.
(d) Briefly explain the functions of ITPO.
(e) Discuss the role of following organisations in export promotion.
(i) FIEO
(ii) EHTP
(f) From the following data calculate NET FOB price in US $:-

Ex Factory Cost Rs. 1,00,000.00
Labour Cost Rs. 10,000.00
Packing Cost Rs. 12,000.00
Transportation Rs. 8,000.00
Profit: 10% of FOB Cost
DBK: 10% of FOB Price
Conversion Rate: 1$ = Rs. 45