March 2004

Export Marketing
March 2004

Time: 3Hours                                                  Marks: 100

N.B.:
(1) All Questions are compulsory.
(2) Figures to the right indicate marks.
SECTION I
Q.1.
a) Answer in brief (any four) :¬ (8)
(i) State four requirements of an export manager.
(ii) State four benefits of Trade Blocs.
(iii) What is Services Marketing?
(iv) State four phases of product life cycle.
(v) Give full form of the following abbreviations:
(a) DGFT (b) IRMAC (c) FIEO (d) ECGC
(vi) What are the objectives of EXIM Policy?
(vii) What is an Export House?
(viii) What is MMTC?

b) State with reasons whether the following statements are True or False (any three) :¬ (6)
(i) Export marketing is dominated by MNCs and developed countries.
(ii) India is not the member of WTO.
(iii) International marketing is marketing beyond the national boundaries.
(iv) India is not a member of SAARC.
(v) Yearly revision of five year EXIM Policy is not required.
(vi) Services Marketing includes financial institutions.

Q.2.
Answer the following ( any three): (18)
a) What is export marketing? Explain its features.
b) Distinguish between direct exporting and indirect exporting.
c) Write short notes on:
(i) Non-tariff Barriers
(ii) Objectives of Trading Blocs.
d) Suggest measures to improve India's share in the world export trade.
e) What is meant by GSP? Bring out its main features.
f) State and explain the channels of distribution available for export business.

Q.3.
Answer any three of the following: (18)
a) What are the main export marketing organisations in India?
b) Explain the importance of packaging.
c) What is product planning? Why is it needed?
d) Write a note on negative list of exports.
e) Distinguish between Export House and Trading House.
f) Write short notes on:
(i) State Trading Corporation of India
(ii) Brand Piracy.

SECTION II
Q.4.
a) Answer in brief (any four) :¬ (8)
(i) What is Packing Credit?
(ii) State four types of Letter of Credit.
(iii) What is ISO-9000?
(iv) State four functions of Chamber of Commerce relating to export promotion.
(v) What is EPGC?
(vi) What is Shipping Bill?
(vii) What are Free Trade Zones?
(viii) Mention any four services of C&F agent.

b) Give full forms of the following abbreviations: (6)
(i) SIDBI
(ii) EOUs
(iii) SIL
(iv) EPC
(v) MPEDA
(vi) IIFT

Q.5.
Answer any three of the following: (18)
a) Distinguish between FOB and CIF quotations.
b) Explain the procedure to obtain post-shipment finance.
c) What are the major lending programmes of EXIM Bank?
d) Write short note on factors determining payment terms.
e) What are the features of export promotion organisations?
f) Explain the registration procedure of ISO-9000.

Q.6.
Answer any three of the following: (18)
a) Briefly explain the functions of WTC.
b) Write short notes on:
(i) Commodity Boards
(ii) SEZs.
c) Discuss the role of the following in export promotion:
(i) IIP
(ii) ICA
d) State the incentives available to Indian exporters.
e) Distinguish between Consular invoice and Certificate of origin.
f) Calculate the FOB price to be quoted to an importer from the following details:
(i) Ex-factory cost Rs. 1,52,000/¬-
(ii) Packing cost Rs. 28,000/-
(iii) Expenses upto loading Rs. 20,000/¬-
(iv) Profit expected: 21 % of FOB cost
(v) Duty Drawback: 10% of FOB price
(vi) Conversion rate: 1$ = Rs. 40/-