March 2002

Export Marketing
March 2002

Time: 3Hours                                                  Marks: 100

N.B.:
(1) Question NO.1 is compulsory.
(2) Answer any five questions from the rest.
(3) Figures to the right indicate marks.

Q.1.
a) Answer in brief (any four) :¬ (8)
(i) What is Niche Marketing?
(ii) Who issues “Let export order”?
(iii) What do you mean by ‘Negative List’ in exim policy?
(iv) State any four advantages of direct exporting?
(v) Enumerate any for special problems of export marketing?
(vi) What is International Dumping?

b) State with reasons whether the following statements are True or False (any four) :¬ (8)
(i) There are two parties to a letter of credit.
(ii) Profit will be the maximum at the B.E.P.
(iii) Shipping Bill is a document of title to goods.
(iv) Export Inspection Council issues certificate of origin to the exporter.
(v) Tariffs increase the price of imported goods.
(vi) Main item of import of MMTC is food grains.

c) Give full forms of the following abbreviations :- (4)
(i) IRMAC
(ii) ASEAN
(iii) OPEC
(iv) OGL

Q.2.
a) “Export are necessary only for underdeveloped countries.” Comment. (5)
b) Explain the main export marketing organizations in India. (5)
c) Distinguish between International marketing and Domestic marketing. (6)

Q.3.
a) What are the highlights of Exim policy 1997-02? (5)
b) Write a note on export policy of a firm. (5)
c) What are the important points to be considered in product planning? (6)

Q.4.
a) Discuss the role of SIDBI in export finance. (5)
b) What is packing credit? State its features. (5)
c) Briefly explain ECGC’s financial quarantees. (6)

Q.5.
a) Discuss between consular’s invoice & certificate of origin. (5)
b) “Bill of Lading” is an Important document. Give reasons. (5)
c) Bring out the importance of following document: (6)
i. shipping bill ii. Mate’s receipt.

Q.6.
a) Explain the various methods of payments in export marketing. (8)
b) Explain the preshipment inspection procedure. (8)

Q.7.
a) Explain in brief various incentives offered by the Government of India to exporters. (5)
b) State the functions of Export Promotion Councils. (5)
c) Explain the functions of STC as a canalising agency of the Government of India.(6)

Q.8.
a) What is product positioning? State its importance. (5)
b) Explain barriers in export marketing communication. (5)
c) What are the methods of personal selling in international market? (6)

Q.9.
Write short notes on any four of the following :¬ (16)
a) Product life cycle
b) Trade Development Authority of India
c) Deemed Exports
d) Advantages of letter of credit to exporter
e) C.I.F. quotation
f) Indian Institute of packaging

Q.10.
a) How FOB price is determined? (5)
b) What is Break-even-Analysis in export? (5)
c) Calculate the minimum FOB price in US dollars to be quoted by an Indian exporter on the basis of the following information: (6)
Ex-factory cost Rs. 1,50,000/¬-
Packing Cost Rs. 30,000/¬-
Transportation Charges Rs. 20,000/¬-
Contribution to Profit @10% of FOB Cost.
Draw back of Duty @ 10% of F.O.B. price
Rate of exchange: 1 US Dollar = Rs. 50/-