April 1999

Export Marketing
April 1999

Time: 3Hours                                                  Marks: 100

Q.1.
a) Answer any five in brief: (10)
i) What is GSP?
ii) What do you mean by "Deemed Exports"?
iii) What is Product Mix?
iv) What is Skimming Pricing Strategy?
v) What is back-to-back letter of credit?
vi) What is Mates Receipt?
vii) What is LERMS?
viii) What is EPC?

b) State with reasons whether any of the five statements are true or false: (10)
i) India is one of the founder member of WTO.
ii) The Exim Policy 1992-97 encouraged Indian Exporters to go for technological urgradation.
iii) The Purpose of Post-shipment finance is to purchase raw materials for export production.
iv) The Exporter should obtain an Insurance Policy to protect against credit risk.
v) Mates Receipt is required for obtaining bill of lading from the Shipping Corporation.
vi) Bill of lading is required by the customs authorities for granting permission for the shipment of goods.
vii) The EPCG licence holder may obtain capital goods from a domestic manufacturer instead of importing it.
viii) STC is a premier international trading house set up by the Government of Maharashtra in 1956.

Q.2.
a) What is export marketing? What are its features? (5)
b) What are the main non-tariff barriers? (5)
c) Distinguish between Direct Exporting and Indirect Exporting. (6)

Q.3.
a) What is export policy decision? What is its importance for a firm? (5)
b) State the highlights of Exim Policy 1997-2002. (5)
c) What is Exim Policy? What are its objectives? (6)

Q.4.
a) What is Product Planning? What it is needed? (5)
b) Explain the relevance of Product Life Cycle in export marketing. (5)
c) What are the main packaging decisions in export marketing? (6)

Q.5.
a) What is packing Credit? State the documents against which Packing Credit is granted to the Exporter. (5)
b) What is ECGC? What are it's objectives? (5)
c) State the role of commercial banks in providing export finance. (6)

Q.6.
a) Explain the procedure involved in Pre-shipment stage of export. (5)
b) Explain the methods of payment in Export Marketing. (5)
c) What is the procedure involved in excise clearance of export goods under rebate?(6)

Q.7.
a) Explain the export marketing communication mix. (5)
b) What are the steps in Export Marketing Communication? (5)
c) What are the methods of Personal Selling in International market? (6)

Q.8.
a) Explain various cash export incentives available to Indian Exporters. (5)
b) What is 100% EOU? What are its benefits? (5)
c) What are the services provided by STC to Exporters? (6)

Q.9.
Write short notes on any three of the following: (16)
a) Certificate of Origin
b) Letter of credit
c) SIDBI
d) Trade Fairs and Exhibitions
e) Indian Institute of Foreign Trade

Q.10.
a) Explain briefly various types of quotations which are used in export pricing. (5)
b) What is break-even analysis in export pricing? (5)
c) From the following data, calculate the FOB Price:
i) Ex-factory Cost Rs. 28,000
ii) Packing Cost Rs. 500
iii) transportation Rs. 700
iv) Contribution towards profit Rs. 3,800
v) Duty Drawback 10% on FOB Price
vi) Conversion rate - 1$ = Rs. 45.