October 1998

Export Marketing
October 1998

Time: 3Hours                                                  Marks: 100

Q.1.
a) Answer any five in brief : (10)
1) What is tariff barrier in export marketing?
2) What is a star trading house?
3) What is a negative list in Exim Policy?
4) When does an exporter break even?
5) What do you mean by DBK?
6) What is revolving letter of credit?
7) Who issues ‘’Let Export Order?
8) What is a GR Form?

b) State with reasons whether any of the following five statements are true of false.(10)
1) Non- tariff barriers do not affect the price of imported goods.
2) International marketing is marketing beyond the national boundaries. 3) Dumping refers to selling in the foreign market at a price below the home market price.
4) Certificate of origin is issued by the consulate of importers country. 5) ECGC does not provide guarantee for bank loans to Indian exporters.
6) It is not obligatory to an unit in EPZ to export 100% of its production. 7) Income from exports is fully exempted from payment of income tax under section 80 HHC.
8) The Exim Policy (1992-97) discouraged Indian Exporters to go for technological upgradation.

Q.2.
a) What are the benefits of international marketing? (5)
b) What are the objectives of GSP? (5)
c) What are the advanatages of direct exporting? (6)

Q.3.
a) What is an export policy of a firm? (5)
b) What are the effects of Exim policy (92-97) on export promotion? (5)
c) What do you mean by ‘Cancalisation’ and ‘Export obligation’ under Exim Policy?(6)

Q.4.
a) What is product positioning? What is its importance in export marketing? (5)
b) Explain the need for after-sales services in export marketing. (5)
c) Why product planning is necessary in export marketing? (6)

Q.5.
a) State the different standard policies issued by ECGC? (5)
b) Explain the role played by Exim bank in export marketing? (6)
c) Distinguish between Post-shipment and Pre-shipment finance. (6)

Q.6.
a) What is letter of credit? Explain the advantages of a letter of credit to an exporter. (5)
b) Explain the preshipment inspection Procedure. (5)
c) Explain the procedure involved in realisation of export proceeds. (6)

Q.7.
a) Explain the role of communication in export marketing. (5)
b) What are the problems in export marketing communication? (5)
c) What is personal selling? State the limitation of personal selling in export marketing? (6)

Q.8.
a) State the incentives available to Indian Exporters. (5)
b) Explain the role of Indian Institute of Foreign Trade in promotion of exports.(5)
c) State the function of export Promotion Councils. (6)

Q.9.
Write notes on any three of the following : (16)
a) World Trade Organisation
b) Bills of lading
c) SEEPZ
d) Indian Institute of Packaging
e) CIF Quotation.

Q.10.
a) What is Export Pricing ? Explain the facter affecting export price of a firm.(5)
b) What is the difference between skimming and penetrating pricing strategies in export pricing? (5)
c) Calculate the FOB price to be quoted to an importer from the following details :(6)
i) Ex-Factory cost Rs. 76,000
ii) Packing cost Rs. 14,000
iii) Expenses up to loading Rs. 10,000
iv) Profit expected 21% FOB cost.
v) Duty Drawback 10% of FOB price.
vi) Conversion ratel $ = Rs. 40.